Case Study — Motion / Social
Renting, made to feel effortless.
Three vertical spots — Effortless · Maximize Rent · The Stress-Free Rent
Three vertical video ads for Hubbub, a lettings product built to take the pain out of renting. Each spot leads with a real, reaction-style moment — getting the keys, seeing the rent maximised, the stress lifting — and lands on a single promise: renting made effortless. Built for the feed, in the format renters actually watch: full-screen, sound-on, on a phone.
Social video lives or dies in the first second. These open on genuine human reactions rather than a logo, so the scroll stops before the sell starts — then each cut carries one clear message instead of a feature list. Cut for vertical from the ground up, so nothing feels cropped or repurposed from a landscape original.