Case Study — Print & Editorial
A new safety programme, made clear and reassuring.
Apax introduced a new Resident Safety Partner role across their buildings and needed to explain it simply — what it is, who to contact, and how it keeps people safe. The brief: a bi-fold information leaflet for residents and stakeholders that could sit in a communal space and answer the questions people actually have, without feeling cold or corporate.
Inside spread — questions as headers, answered in plain language
Information like this has to be skimmable. The layout leads with the questions residents are actually asking — "How will you be supported?", "When should I contact the Resident Safety Partner?" — as headers, so the right answer is easy to find at a glance. Apax's purple palette and real photography keep it warm and human rather than clinical.