Case Study — Presentation Design
A capabilities deck built as one system, tailored by city.
ALLCITY is a multi-platform local-sports network — 40+ shows across YouTube, Spotify, Apple and CTV, built around city-first fan brands like PHLY, DNVR, DLLS, PHNX and CHGO. They needed a capabilities deck to pitch brand partners: something that could carry a serious media-sales argument while still sounding like the gritty, fan-first voice the network is known for.
The real challenge was scale. I built a master capabilities deck, then re-skinned it for each city brand — swapping the wordmark, the team-driven colour, and a background pattern made from that city's own references (Philly's Boardwalk and Shibe Park, Denver's Red Rocks and Mile High). Every market gets a deck that feels unmistakably local, while the structure, data and sales story stay identical underneath.
One master template, re-skinned for five markets
A pitch deck is a sales tool before it's a design piece. This one gives ALLCITY a single, repeatable asset that scales to any new market without a redesign — a partner in Dallas and a partner in Denver see the same credible, data-backed case, dressed in their own city's colours. One system, five fronts, no loss of brand.