Case Study — Campaign Motion
Animations that reached 650,000+ people for a global photo contest.
The Walk of Water Photo Contest, organized by Onewater in partnership with UNESCO, needed a campaign that would drive global participation. I created engaging promotional animations using Adobe Illustrator and After Effects.
Contest entries live and die on reach and clarity of the ask. These animations did both — reaching over 650,000 people and significantly increasing entries worldwide — by making a simple, shareable invitation move.