Case Study — Campaign Identity
A visual identity for an event about ideas worth hearing.
MadeImpact needed a visual identity for "The Unignorable Series" — an online event exploring how international exchange fosters global prosperity and peace. I developed the full set of marketing assets for the campaign, designing materials for both digital and print channels.
The name sets the bar: the series is called Unignorable, so the design has to be too. A single, confident identity carried across posters, speaker cards and social — consistent enough to feel like an event, striking enough to stop a scroll.