Case Study — Product Video

Torch Mobile

Motion that makes a product feel alive in the hand.

Client

Torch Mobile

Sector

Tech · Mobile

Scope

Product Video

Discipline

Motion Design

01The project

A product video for Torch Mobile — a vertical, motion-led piece built to introduce the product and its features in the format its audience actually watches in: full-screen, on a phone.

Motion DesignProduct VideoVertical Format

02Why it works

Vertical product video has to earn attention in the first second and hold it without a single wasted frame. This one keeps the product front and centre and lets motion do the explaining — designed for the feed, not adapted to it.

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