OOH — LED

Mate needed a courtside LED screen animation for a basketball game — out-of-home advertising on the strip of screen that rings the court. It's an extreme format: an ultra-wide canvas glimpsed for seconds by a live crowd and the broadcast camera at once. The design has to read instantly from across the arena, survive motion blur on camera, and still carry the Mate brand.

Built for the format, not adapted to it: bold enough to land in a glance, timed to the rhythm of the game, and sized for a 26:1 canvas most layouts would break on. It puts Mate courtside and does the one job OOH has — be impossible to miss in a space full of distractions.