Mate × beIN

Mate, a mobile network provider, entered into a collaboration with beIN Sports and needed to run an awareness campaign promoting the benefits of their network. They came with reference materials, a clear vision for the campaign's visual direction, and access to their library of licensed sports imagery.

Working from the client's moodboard and image library, I created design assets across several campaigns, each with its own marketing objective — one visual language, flexed to different goals.

Midway through the project, the brief evolved. Mate needed the designs to clearly position them as the primary sponsor rather than an equal partner with beIN Sports.

That's a subtle but critical design problem: two strong brands in one frame, with hierarchy communicated through scale, placement, colour dominance, and sequencing — without diminishing the value of the partnership itself.

• Translated the client's moodboard and licensed imagery into a coherent campaign system
• Produced multiple asset formats — social, display, and large-format placements
• Re-engineered lockups and layouts mid-project to elevate Mate to primary-sponsor status
• Kept beIN Sports' equity intact while shifting visual dominance to Mate

A separate campaign under the same Mate partnership umbrella — this time promoting Binge streaming offers, with its own marketing objective and audience. The visual system flexed to entertainment while staying unmistakably Mate.