Case Study — Editorial Design
Rebuilding a competitor's catalogue into something authentically theirs.
Coppice Siraine came with a clear reference point and a specific vision: take the structure and content logic of an established catalogue in their space, and rebuild it entirely in their own brand identity, tone of voice, and visual language.
The task was as much about differentiation as design — giving them a credible, on-brand sales tool without starting from a blank page.
I deconstructed the source material — keeping what worked structurally while stripping away everything that carried the competitor's aesthetic fingerprint — then rebuilt from the ground up with Coppice Siraine's brand at the centre.
"The hardest part of a redesign isn't the new — it's removing the fingerprint of what came before."
The result gave Coppice Siraine a catalogue that feels unmistakably their own — credible enough to sell with, distinct enough to own — built on a brief that demanded both creative sensitivity and a clear grasp of brand differentiation.