Case Study — Product Video

Beams

Showing an app's value in the time it takes to lose an audience.

Client

Beams Renovations

Sector

Proptech

Scope

Product Video

Use

Presentations · Sales

01The brief

Beams Renovations simplifies home renovations by connecting homeowners with vetted builders. They needed a product video that showcased the app and its key features — something the team could drop into presentations and sales campaigns to communicate the platform's value and user experience fast.

Video ProductionMotion DesignStoryboarding
Beams product video frame
Beams product video frame
Beams product video frame

02What I did

Beams video scene
Beams storyboard

Storyboard and scenes from the final video

03Why it works

A sales deck can describe an app; a good product video lets people watch it work. This one compresses Beams' value and user experience into a piece the team can play anywhere — investor room, sales call, or landing page — and know it lands the same way every time.

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